Live Webinar 17 September with Adverity

Duration: 1 hour
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Defining Value in a Two Sided Marketplace: An eCommerce Approach

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

What you will learn:

Understanding and quantifying the marketplace environment
Framing your value equation
Designing a ROAS-focused architecture

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